BOOX StoryWe help you
make a difference in life
with our productivity tools.
We started with a question, "how can we help people study and work productively without eyestrains?"
Twenty years ago, people managed to obtain knowledge with few resources and limited digital tools. So BOOX, pronounced as "books,” was born. With our first eReader coming out in 2009, we intend to bring fundamental changes to people's work and study.
Believe in the Power of InnovationStarting as a designer brand, we used Linux as the built-in system and gained our reputation in PDF functionality. To fulfill more user demands, we boldly changed our operating system to the less-learned Android in 2011. Giving up a well-built base, we resolutely started from scratch to build a more productive tool for our users.
Overcome Challenges to Gain StrengthsThings didn't go smoothly at the beginning. But we pushed the limit and spent seven years making our E Ink devices compatible with higher Android versions. So our users can read 17 ebook formats and take notes on a paperlike screen with various digital tools. And with a mature Android system, users can install third-party apps to explore deeper into the world.
Driven by Users, for UsersBOOX users always want to do better in work, study and life. Their beliefs and a positive mindset are rooted in our brand values and help us go further. So we faced challenges, experienced falls and went through difficulties. And we never gave up meeting more needs, innovating new features, and growing with our users.
Aspiring Persistent Innovational
Build the Best ProductsSince 2008, we've been working to build the most powerful E Ink devices in the market. They can relieve your digital eyestrains, but they also help you achieve better results in your tasks. We constantly iterate our products to make them perform better and adapt to more users' needs.
Always Improve for BetterWe have overcome many difficulties and have made our commitment to users. So persistence is a critical factor in our development. And that's why we promise at least 3-year firmware updates for every product and 10GB of free cloud storage for every user. Every improvement is the result of persistence and commitment.
Not Bound By ConventionsWe made the first 13.3" E Ink tablet with front lights (Max Lumi) and the first 10.3" digital paperlike tablet with ultimate flexibility (Note Air2). Breaking the record with many first-seen products and disrupting the E Ink products, we have never been trapped by the conventions of design, firmware and software. Where there's user need, there's BOOX.
Nova Air C
2022 The most advanced color eReader Nova Air C
2021 The first 13.3’’ and 25.3’’ E Ink monitor Mira Series The most paperlike and flexible 10.3’’ E Ink tablet, Note Air2
2020 The first 13.3’’ E Ink tablet with front lights and Android 10, Max Lumi The thinnest 10.3’’ Android 10 digital tablet, Note Air
2019 Android 9 E Ink tablets Max3 and Note2
2018 10.3’’ E Ink tablet with the handwriting pressure sensitivity of 4,096 levels, Note
2017 The first 13.3’’ E Ink tablet with writing capability in the globe, Max2
2016 The first 13.3’’ E Ink tablet globally, Max
2013 Our first eReader based on Android, C65
2011 Our first 9.7" eReader with an electromagnetic stylus, M90
2009 Our first 6" eReader with an electromagnetic stylus, A60
2008 Our story began.