BOOX Story

We help you
make a difference in life
with our productivity tools.
20 years ago we started with a question: How can we help people use technology to boost productivity without distractions or eye strain?
From there we got to work searching for new technology and digital tools, ultimately creating the devices now known as BOOX(pronounced like "books"). Since launching our first e-reader in 2009, we have continuously innovated, dedicated to crafting the best products that support productivity and intentional living.

Believe in the Power of Innovation

Starting as a designer brand, we used Linux as the built-in system and gained our reputation in PDF functionality. To fulfill more user demands, we boldly changed our operating system to the less-learned Android in 2011. Giving up a well-built base, we resolutely started from scratch to build a more productive tool for our users.

Overcome Challenges to Gain Strengths

Things didn't go smoothly at the beginning. But we pushed the limit and spent seven years making our E Ink devices compatible with higher Android versions. So our users can read 17 ebook formats and take notes on a paperlike screen with various digital tools. And with a mature Android system, users can install third-party apps to explore deeper into the world.

Driven by Users, for Users

BOOX users always want to do better in work, study and life. Their beliefs and a positive mindset are rooted in our brand values and help us go further. So we faced challenges, experienced falls and went through difficulties. And we never gave up meeting more needs, innovating new features, and growing with our users.

Our Values

Aspirational Persistent Innovational

Create the Best Products

" Since 2008 Boox has aspired to create the best E Ink devices on the market. We want to make the most out of E Ink technology. Helping you be more productive while preventing eyestrain. Consistently looking to the future to give you the best products."

Always Improve for Better

" We have chosen to make a commitment to our users. No matter how many difficulties we face, we persist and continually strive to improve. That's why we promise to send you firmware updates for at least 3 years after a purchase and why we continue to create and improve our devices.This dedication shows our commitment to building lasting customer relationships and ensuring your experience with our products is exceptional. "

Not Bound By Conventions

" We have never been confined by conventions, and we aren't afraid to disrupt the E Ink ecosystem. We won't be kept in a box, our products are unlike anything else on the market. We are committed to continuous innovation—in design, firmware, and software—to meet the evolving needs of our users. Where there's user need, there's BOOX. "

Milestones

Nova Air C
2022
The most advanced color eReader Nova Air C
2021
The first 13.3’’ and 25.3’’ E Ink monitor Mira Series
The most paperlike and flexible 10.3’’ E Ink tablet, Note Air2
Mira
Note Air2
Max Lumi
Note Air
2020
The first 13.3’’ E Ink tablet with front lights and Android 10, Max Lumi
The thinnest 10.3’’ Android 10 digital tablet, Note Air
2019
Android 9 E Ink tablets Max3 and Note2
Max3
Note2
Note
2018
10.3’’ E Ink tablet with the handwriting pressure sensitivity of 4,096 levels, Note
2017
The first 13.3’’ E Ink tablet with writing capability in the globe, Max2
Max2
Max
2016
The first 13.3’’ E Ink tablet globally, Max
2013
Our first eReader based on Android, C65
C65
M90
2011
Our first 9.7" eReader with an electromagnetic stylus, M90
2009
Our first 6" eReader with an electromagnetic stylus, A60
A60
2008
Our story began.

Make A Difference for Everyone

Everyone can improve productivity in life and work. And every business can optimize their product lines. We just make the difference happen easily.

Users

If you're struggling with eyestrains and productivity, we're here to help. With our Android ePaper products and monitors, you can work and study effortlessly and flexibly.

Companies

Our E Ink devices can help companies save more on paper, connect with each other easily, and leverage digital power to improve work efficiency. Learn more today.

Partners

We have helped many clients expand their ePaper product lines and customize E Ink products. If you need efficient solutions for ePaper, please don't hesitate to learn more and get in touch.

Learn More About Our Productivity Tools

You have successfully subscribed!
This email has been registered